The tools to connect with customers and empower them to act as brand ambassadors are at your fingertips, and more cost-effective than ever. However, in this Web 2.0 world there exists a minefield of legal risks that firms must navigate. What steps can you take to help ensure that your social media marketing campaigns reach your audience while avoiding liability?
Hear from legal and industry experts as they answer this question through an exploration of the following topics:
Anti-spam marketing practices on social media communications, including social media contests
Effectively managing contests and promotions
Examples of social media advertising gone wrong
Marketplace trends from Advertising Standards Canada