Stikeman Elliott

Advertising in a Social Media World

The tools to connect with customers and empower them to act as brand ambassadors are at your fingertips, and more cost-effective than ever. However, in this Web 2.0 world there exists a minefield of legal risks that firms must navigate. What steps can you take to help ensure that your social media marketing campaigns reach your audience while avoiding liability?

Hear from legal and industry experts as they answer this question through an exploration of the following topics:
  • Privacy requirements
  • Anti-spam marketing practices on social media communications, including social media contests
  • Effectively managing contests and promotions
  • Examples of social media advertising gone wrong
  • Marketplace trends from Advertising Standards Canada


This seminar counts for 1.5 Substantive CLE credits.


Lawson Hunter, Q.C., Counsel, Stikeman Elliott LLP
David Elder, Counsel, Stikeman Elliott LLP
Michael Kilby, Associate, Stikeman Elliott LLP
Janet Feasby, Vice President, Advertising Standards Canada

If you have questions during or after the presentation regarding material covered, please contact Lawson Hunter, David Elder, or Michael Kilby.

Original Program Date: September 20, 2011, Toronto

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