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Direct Marketing Law Update

Direct Marketing has received a lot of attention from regulators in 2015 - from the first enforcement action under Canada's Anti-Spam Legislation (CASL), to aggressive enforcement of telemarketing laws, to new interpretations of misleading advertising laws including the Competition Bureau's new powers respecting email representations.

Learn how you can avoid regulatory sanctions when reaching out directly to your customers in this informative session that will update you with respect to recent legal developments affecting direct marketing and advertising.

Topics include:

  • CASL's 1st birthday - a look back at the guidance issued and enforcement action taken during the first year under the new anti-spam law

  • Unsolicited Telecommunications Rules and Do Not Call List update - cautionary tales from recent investigation and enforcement by the CRTC

  • Misleading advertising update - review of recent developments from the Competition Bureau

DOWNLOAD BOOKLET HERE



This seminar counts for 1.0 Substantive CLE credit.

Speakers
David B. Elder, Counsel, Head of Communications Group, Stikeman Elliott Ottawa
Michael Kilby, Partner, Stikeman Elliott Toronto

Original Program Date: June 10, 2015, Toronto.

 
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